Your business blog is the most powerful sales tool to showcase your products and services. Show your customers and potential customers the type of organization you run. Engage them and showcase your expertise. The reason a static website is not enough is that part of the criteria that search engines rank websites is based on how frequently you update your website and the relevance of the content. So unless you want to end up on page 20 in the search engine rankings which pretty much means you do not exist you will need a blog. Blogs allow you to update your site easily without requiring any technical expertise. Here is the Top 10 Reasons Your Business Should Have a Blog:
- Having your own business blog gives you credibility and a forum where you can show your expertise.
- Display you passion for your work. Customers are drawn to personality behind the business.
- Get Customer Feedback for your product and services. You can test out new ideas and get instant feedback. Engage your customers to see what they want most. The better the customer experience the more repeat business you will have.
- Blogs allow customer Interaction. Readers can comment directly onto your blog, take polls and submit suggestions creating interaction and interest in your products and services.
- Prove you’re ahead of the curve! Do your competitors have blogs? Guaranteed at least some of them do, and you can bet that potential clients are reading them. If a client was looking for a cutting-edge company to employ, having a well-written, professional blog would definitely be a nod in that direction.
- Show your passion! Having a blog allows you to really draw out the conversation and show your passion as a small business. Your static web pages can open the dialog, but the blog is what differentiates you as a passionate business owner and someone who really provides the best product or service. It’s a good way to stand out from the pack.
- Share company case studies! Your static website can only say so much without becoming bloated and busy. Having a blog on your site allows you to neatly organize all your information. Case studies are a powerful way to showcase your company’s capabilities and prove your industry expertise.
- Blogs encourage customer interactivity. Visitors can immediately add their own comments to your posts. This helps build a long term relationship with them and win their trust. It will also make your blog stickier because you will get many returning visitors eager to read others’ comments or write more of their own.
- Blogs are easily updateable. You can create posts without having any technical experience.
- Easily add Social Media aspects to your blog. Social media allows others to spread the word about your company service or product. CNNMoney.com has an interesting article on leveraging social media.
